One of the major mistakes I see almost all entrepreneurs I meet making is not having crystal clear who they want to attract and work with!
We moms (wanting to help everyone) are particularly guilty of this. Even though it could be true that many different kinds of people could benefit from your products or services it’s a big mistake to be unclear on who it is that you are helping.
Because here’s a harsh, but true fact for businesses: if you don’t get clear on who it is you work with, you are literally sabotaging your business!
Your messaging will be unclear
Clients coming to you won’t be the ones you’ll enjoy working with
You’ll be wasting time and energy
You’ll make less money
Instead of all this it should be a given that you know who your ideal client is!
Let’s pretend for a moment that instead of business we’re talking about dating.
𝗪𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗴𝘂𝘆 (𝗼𝗿 𝗴𝗶𝗿𝗹) 𝗶𝘁’𝘀 𝘀𝗼, 𝘀𝗼 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘁𝗵𝗮𝘁 𝗻𝗼𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂!
For example as a woman in your late 20s the man of your dreams is most likely not in his 50s and married with 3 children.
In romance, you start off, armed with your basic idea of who/what you’re looking for, going on dates. On these dates you learn more about the things you like and don’t like…and refine your ideal.
𝗧𝗵𝗲𝗻 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲, 𝘁𝗿𝘆 𝗮𝗴𝗮𝗶𝗻, 𝗮𝗻𝗱 𝗿𝗲𝗳𝗶𝗻𝗲 𝗮𝗴𝗮𝗶𝗻. 𝗨𝗻𝘁𝗶𝗹 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗮𝘁𝗰𝗵.
Now in life we’ll narrow down to that one, and in business we obviously want more than one client, yet the principle remains the same.
We need to at the very least have the basic outline of who it is that we want to work with if we want to have any hope of attracting them to us on a consistent basis.
And that’s just the start! Because while working with our clients, we need to be aware and reflect on who it is that we want to continue working with and whether or not we need to do differently.
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗰𝗹𝗲𝗮𝗿 𝗼𝗻 𝘄𝗵𝗼 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀
Your messaging will be clear and tuned into them
You’ll be attracting more of the people you really want to work with
It’ll be easier to deliver products or services you know will make your clients happy
You’ll be making more effective use of your precious time and energy
You’ll make more money
So next time you find yourself being vague about who it is exactly that you help, sit down and take a few minutes to map out who that person is!
If you want to get the whole system on how to map out your ideal client, let me know in the comments