One of the mistakes I see all the time is entrepreneurs stretching themselves to the max to try and be everywhere all the time. Following the model of the million and billion-dollar companies that have the money and teams to make this happen and thinking that they need to do the same!
If however a business is in its early days, financially limited, or just starting to grow, this isn’t feasible. Trying to be everywhere at once just dilutes your presence and message and costs tons of energy without much to show for it.
𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗶𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘀𝗲 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗺𝗼𝗺𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗲𝗻𝗱 𝘂𝗽 𝗳𝗲𝗲𝗹𝗶𝗻𝗴
like there’s never enough time
not doing anything right
lacking consistent results
Instead, they should be slowing down and taking the time to really understand their ideal client, what their pains are, and where they’re hanging out.
𝗧𝗵𝗶𝘀 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗱 𝘁𝗼
having clear focus
making the best use of their time
getting better results (clients and money)
So next time you’re thinking about spending a week (or 3) redesigning your website, or about joining the latest and greatest social media platform ask yourself:
Is this where my ideal client will be?
Is this aligned with my ideal life and strategy?
If you want to dive more into finding and connecting with your ideal client let me know and I’ll share my system.
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