When it comes to business one of the common mistakes I see is moms in business being unclear about how they help their clients. This in combination with not having identified their ideal client makes for a killer combo!​

Because if you are unclear about who you are helping and with what, there’s no way your messaging can be on point!​

And if the message isn’t on point, you just aren’t going to grab the attention of those people you’d love to work with!​

Of course, to work with your ideal clients you need to do more than just grab their attention for a moment, but if you’re missing the boat even in that first contact or impression then it’s unlikely they’ll come back for more. Or if they do take a second look they may find a different message with different content and get confused.​

𝗔𝗻𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝗰𝗼𝗻𝗳𝘂𝘀𝗲𝗱 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆!​

Bottom line, clarity on who you’re serving, what their pain is and the results you’ll help them to get is essential to your business.​

If you don’t have this clarity your​

👉 Focus will be diluted​

👉 Marketing content will be off​

👉 Potential clients won’t feel like you’re talking to them​

👉 Sales will be limited and you risk disappointed customers​

And this is a shame because if you’re serious about and committed to your business this means you’ve also been putting quite some effort into your marketing – putting you, your business and your offers out there!​

So instead of continuing to fumble along in this fog of unknowing, make sure this fundamental piece in your business – your “I help” message is crystal clear. For yourself and your potential clients!​

Because once you have this down your​

🔥 Focus will improve​

🔥 Time spent on marketing will decrease​

🔥 Marketing messages will be clearer​

🔥 Business will attract more of your ideal clients​

If you want the guiding structure I use and teach others to create this clear “I help” statement comment “STRUCTURE” below.

And here’s the live video.


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