When it comes to business one of the common mistakes I see is moms in business being unclear about how they help their clients. This in combination with not having identified their ideal client makes for a killer combo!
Because if you are unclear about who you are helping and with what, there’s no way your messaging can be on point!
And if the message isn’t on point, you just aren’t going to grab the attention of those people you’d love to work with!
Of course, to work with your ideal clients you need to do more than just grab their attention for a moment, but if you’re missing the boat even in that first contact or impression then it’s unlikely they’ll come back for more. Or if they do take a second look they may find a different message with different content and get confused.
𝗔𝗻𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝗰𝗼𝗻𝗳𝘂𝘀𝗲𝗱 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆!
Bottom line, clarity on who you’re serving, what their pain is and the results you’ll help them to get is essential to your business.
If you don’t have this clarity your
Focus will be diluted
Marketing content will be off
Potential clients won’t feel like you’re talking to them
Sales will be limited and you risk disappointed customers
And this is a shame because if you’re serious about and committed to your business this means you’ve also been putting quite some effort into your marketing – putting you, your business and your offers out there!
So instead of continuing to fumble along in this fog of unknowing, make sure this fundamental piece in your business – your “I help” message is crystal clear. For yourself and your potential clients!
Because once you have this down your
Focus will improve
Time spent on marketing will decrease
Marketing messages will be clearer
Business will attract more of your ideal clients
If you want the guiding structure I use and teach others to create this clear “I help” statement comment “STRUCTURE” below.
And here’s the live video.